I thought I’d take a short break from talking about crafting an economic recovery to give you another sneak peek into my gift fair prep. (Not to mention the fact that I’m swamped with prep work, so it’s kinda where my brain is at.) In this video, I talk about setting up (and hating) my displays and why I’m mailing out 760 postcards before the show.
gift fair prep: is pre-show marketing really worth it? from megan auman on Vimeo.
* * * * * * * * * * * * * * * * * * *
If you’re interested in learning how I came up with 760 addresses to send postcards to (and other strategies for wholesale success), be sure to check out my best selling class on Creative Live, Sell Your Products to Retailers.
I totally agree with you Megan. I even got some emails from vendors before the upcoming Chicago Market this weekend and now that I’ve decided to go I’ve made what I feel like is a subconsious mental note to go see them. Good luck at the Gift Fair!
Loving this series as I prepare for my first trade show. Will you be talking more about your booth display? Specifically walls, if you make them, thanks!
Helen – I’m not actually building walls for this show (my package at the gift fair includes them) but I have built them in the past.
What show are you doing?
Hi Megan – I’ve been lurking for a while now on your blog and love reading your advice about wholesale shows, and crafting business in general. Do you mind sharing how you go about finding a mailing list for your postcards? I’ve been “google-ing” to find boutiques to send postcards but have only found about 25 good ones. And how do you find out about the press? That’s a great idea to send the press a postcard! I’ll be doing the BMAC Show in Baltimore as a first-timer with 5 other local DC crafters. We are so excited, but nervous! If you are attending the show, we’d love for you to stop by our Booth (#1521).
Pingback:5 reasons to video blog instead of blog