marketing is your job

Over at the Ponoko blog, Chris Anderson, editor-in-chief of Wired magazine, has been sharing his 10 rules for maker businesses.  I’ve been a big fan of Chris’s writing since I first read The Long Tail, and I couldn’t agree more with his tips.  Especially, Rule #9 – marketing is your job.

As the owner of a crafts business, you have to wear many hats.  Designer, manufacturer, sales rep, bookkeeper, receptionist.  And one hat that you can’t afford to ignore is the role of marketer.  Thanks to the growing array of Internet marketplaces, it’s never been easier to start a business.  But it’s more difficult than ever to get your brand out there and build a successful business.  That’s why marketing is critical.

Of course, you know this.  You know that without a strong marketing plan your business can’t grow.  But you aren’t quite sure what that marketing plan should look like for your business.  You need some solid marketing advice geared specifically towards your needs.

That’s why I’m so excited to announce that I’ll be running the Marketing for Makers e-course again starting in January.

I learned a lot running the first course, and I’ll be adding even more great stuff the next time around.  It was great to see how the class participants were able to define their brands, understand their target customers, and figure out which strategies worked for them.

I’ll be opening registration in December, and if you want to be the first to know about the class (and get it at a great price) make sure you sign-up for the Marketing for Makers pre-launch list below.

Yes! Please let me know when the next session of the Marketing for Makers e-course is open for registration!

Name:

Email:

PS. If you can’t see the form, you can sign-up for the list here.