A weekly roundup of craft, design, and business related news and links.
30 Ways To Boost Sales Without Discounting – Discounts can bring some new customers in, but they can be expensive and actually make you customers wait to buy until you offer them. Here are some alternatives.
Personal, Timely, and Relevant – If you just put your work out there in any old place at any old time, you’re wasting your time and making it harder on yourself. You need to reach your customers in their time and space to be relevant to them.
How To Generate A Constant Stream Of Interesting Press Release Ideas – One of my biggest challenges is figuring out how to tie in my news with news that’s relevant to a wider audience. Here are some ideas to help you do better than me!
INFOGRAPHIC: 8 Ways To Conquer Facebook Statuses – A fun look at some ways to increase your fan interaction on FB (especially if you are an ancient conqueror hehe)
How Little Surprises Help You Blow Awayyy Your Audience and Clients – Great and simple things that will help make your clients’ day. (There is gratuitous use of the f word, just to warn you)
52 Types of Blog Posts that Are Proven to Work – I’ve listed so many posts like this one, but just in the first three, I found one idea I hadn’t heard before. Plus it’s always good to have go to ideas for content.
A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You – It’s true, you can magically make people say “yes” without begging. That is if you realize that good marketing is magical.
And an interesting look at the main ways artists have sold their work on Making a Mark: What’s the MAIN way you have sold art in the last 12 months? (Poll results) The results may surprise you…
wow*! thank You for the wealth of information here.
Press releases are by no means the only way. Pick up the telephone and discuss your story with the journalists you want to target. Don’t lose heart if you get an indifferent response: think of the discussion as an opportunity to gain a better understanding of the type of commentary most likely to impress. .