Last week I was in New York for the New York International Gift Fair, and I put together this quick video on the biggest mistake many people make when designing a trade show booth. This is a mistake that happens when you’re in the early design stage of your booth, but it can cost you a lot of traffic at the show.
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Want more strategy on how to have a successful trade show? (Whether it’s your first or your twentieth!) Check out my best selling class on Creative Live, Sell Your Products to Retailers.
Super advice and so true. Your booth looked great! Hope you had a fantastic show.
Good advice which should be applied to shops too. Many pedestrians on the street see a store first as they approach. I’ve noticed when the door is open at the shop where I work, more people come in (and sales are higher those days too).
great advice and so true! While I’ve always thought about my ‘sidewalls’ being most important because people are walking ‘at’ your booth at an angle, I’d never really thought about the first 2 feet of that space being the most prime real estate. Great!
I never thought about it that way, but it is true. The perspective of the customer is so very important and how we utilize that information may be crucial.
I never would have thought of that! Thanks for posting this. One of my goals this year is to do at least two shows, and I’ve never done any before, so it’s a little overwhelming trying to get everything together.
Thanks for posting! Great information!
Yet another great insight from Megan! Thank you!
The 2012 NYIGF was my first trade show and we learned the most from talking to other exhibitors and just walking around to see what works. My booth was out on Pier 92 and one of the things we noticed the most out there was that you have to invest in lighting, it seems obvious but it makes all the difference.
Great advice and one that I have not heard before. I am reconsidering doing some shows and will definitely plan my booth space with this in mind. Thank you for sharing and showing. Your booth looked very inviting, clean and simple to understand. By giving us the visual from different angles and not just talking gave more impact on the importance of what you were saying. Thank you for caring.
Do I hear someone spitting on the background? LOL
Great tip! Thanks. How do you find time to do all that you do? You are an inspiration!
Excellent advice … again!
Thank you Megan.
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Wow..fantastic tip..never thought about the impression my booth would make from an angle..You are completely correct..and it’s a great way to capture attention! Not many booths I’ve seen design from the angle and near the front!
Thanks for you wise tip!
Lisa
I must say that I am a fan of the practical, and I loved the combination of practical tip with on the floor real time feel video.
Thanks for all you do!
xo
rowan
Great tips, the angle you think of is straight on!! Using your booth in a real show was the best way to show all the angles!! Thank you!
By the way, great booth!!!!!
We (Grandin Bakery in St. Albert, AB, Canada) haven’t yet done a tradeshow, so I’m glad I watched this video before designing a booth. Thank you!
Thank you, Megan! I love this and hope I have a booth one day so I can use your great advice.
Your advise is wonderful. I am new to selling at farmer’s markets. This weekend will be my first big event.
I love the white necklace displays in the front of they look ver portable and stylish.
As mos of my event are out doors I have fabric walls and wind issues.
Again thank you.
Trudy
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