Hi there! I’m designer, metalsmith, and educator Megan Auman and I teach artists and makers how to profit from their creativity. I firmly believe that art, craft, and design make the world a better place, which is why I hate to see artists and makers undervaluing their work.
Whether that’s underpricing, burning out, or not marketing or selling to their full potential because they “don’t want to bother people,” I want to see artists and makers ditch the guilt and fear and start making real money from their work.
Here at Artists & Profit Makers, I share business advice I’ve learned running my eponymous jewelry line over the past seventeen years – everything from pricing to wholesale to product photography to yes, sales and marketing.
But more than that, I help artists and makers bring their businesses into Alignment so you can build a business that makes you money AND makes you happy!
It says the video is private- would love to watch!
Simple advice … but brilliant!
Thank you.
I totally agree (and use) all of these pointers. Especially having the buyer hold the product. I always let folks know that they are welcome to take things off of the rack and try them on. I would say, out of all the people that try on a necklace, 95% end up buying.
I use all these when people come into my studio/gallery to look at my pieces. Often people are nervous to touch or ask questions but engaging in these techniques instantly breaks down barriers and relaxes them. They don’t always buy but they walk away with a memory of the work, and who knows where that will lead. I think acknowledging people is very important, I have often seen people at trade shows just sit in their booths and not talk to or say hello or WORSE stand there chatting to another seller behind their displays and all u want to do is walk on. You don’t feel like stoping and interrupting them.
Love the idea of putting your work in their hands! Will definitely try that. Thanks!!
Awesome tips! Thanks for sharing!
These are terrific ideas! Back in the day when I worked for a high-end jewelry company in New Mexico, we did tons of trade shows every year, and your first two tips I used regularly. But putting the actual piece of jewelry in someone’s hand? Brilliant!! Wish I would have been better about this back then. : )
It’s perfect, because it plays into one of the 6 principles of persuasion that Robert Cialdini writes about in his book, “Influence.” Once someone interacts with the “thing,” whatever the thing is, they are more likely to take the next step, in this case, place a wholesale order. : )
OoOoo I love your tips! I do always try and say hi as much as possible but the part about putting it in their hands is a really really good tip. Also makes me think that my arrangement in a booth is probably not best suited for person-to-person contact and am set off from where the people are. Will have to re-think that could definitely be bringing my sales down. Thanks!
Pingback:Link Hype 10-12-12