selling with video

Sometimes I feel like a broken record when I talk about just how powerful of a tool video can be when it comes to selling your products.

That might be because so many makers are under utilizing (or not utilizing at all) this tool.

One of the reasons I think many makers are scared of using video is that they think it has to be complicated. When we think video, we think commercial or mega YouTube sensation. But when it comes to selling, a simple video can be incredibly effective.

Take Lulu Lemon as an example. I’m a little obsessed with their products, and last night, while browsing their bags, I came across this video:

It’s such a simple thing. Girl gets out of car, opens trunk, puts shoes in bag, grabs bag and heads off to workout. And yet, by the end of the video, I wanted not only the bag, but the scarf, the shirt, the lifestyle. This video creates a seemingly accessible fantasy, and I was buying in completely.

The secret to selling is to help the customer imagine themselves with your product or imagine the product in their life.

And video has the power to do that in spades.

One of the most powerful triggers we have at our disposal when trying to sell are mirror neurons. These are neurons that fire in the brain when we see someone else performing an action that allow us to react as if we were performing that action. When I see someone putting on a necklace, mirror neurons in my brain fire as if I putting on that necklace.

Creating a video that helps your customer envision your product in their life doesn’t require a big budget or fancy production team. Creating videos showing people engaging with your products through simple actions are all it takes to get your potential customer’s mirror neurons firing. Once a customer has envisioned themselves interacting with your product, they’re more likely to want to make that fantasy a reality.

Once the customer has imagined what having your product is like, you’ve overcome a huge barrier to making the purchase.

And it only takes a simple video to make this happen.

These kinds of videos may not become the next web sensation. But they can help build a connection between your product and your potential customer. And that’s what really helps you sell.

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Want to learn to make better videos for your business? You’ll find my favorite video strategies and techniques in Marketing for Makers, which is 70% off until Sunday night!