Last month, I spent two weeks in India. It was one of those amazing trips where I felt relaxed, inspired, and excited to get back work when I got home.
But then I got home, and I started feeling a little flat.
Especially when it came to my brand and my marketing. I had this new vision of where I wanted my business to go, and I couldn’t quite wrap my current brand around that.
So I did what many people (myself included) do in that situation.
I contemplated created an entirely new brand.
Fortunately, a quick conversation with my girl Tara snapped me out of that. (Managing more than one brand is hard. Take it from me!)
Instead, I realized that I control the vision for my brand. And if I want to change that, there’s nothing stopping me.
You see, brands, like people, are meant to evolve.
Not only that, but brands that stay static die. They get left behind in a rapidly changing world.
Your brand isn’t your logo. Or your product. Or your aesthetic.
Your brand is an idea. A feeling. An emotional connection repeated over time.
And that idea isn’t, and shouldn’t be, stagnant.
So if you’ve been feeling a little stuck with your brand (or ready to ditch it entirely in favor of a new one), remember it’s ok to evolve. Give your brand room to breathe, change, and grow.
Ultimately, you’ll have so much more success than trying to force your brand into the person you used to be.
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Want more tips on building a strong brand? Check out my class on Creative Live, Brand Your Creative Business.
I was so glad to see this article in my email this morning, because it’s exactly what I needed to hear. I’ve been thinking about starting over from scratch with my brand. But you make a very good point about letting our brand evolve and when I think about other brands they do exactly that. Thank you Megan you have saved me so much work!
You’re welcome Lori!
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Megan, as always, you’ve hit the nail right on the head. I love your reminder that a brand is about the emotional connection. It can be difficult, as one develops an aesthetic, a logo, a website, all of the materials and admin around a business, to remember the brand, the voice, and what you want your customers to feel when they interact with you. Thank you so much for the post…and the class sounds amazing.
By the way, your brand makes me feel creative. It makes me feel empowered, and like you, the artist, care that I feel that way, and want me to feel that way. : )