Remember those notes we used to pass in middle school? The ones with the little check boxes?
You’d ask someone if they liked you, and the choices were yes, no, or I don’t know.
Every day, people are making those same choice about your business and your products. Just without the check boxes.
Except now the stakes are even higher.
Because they’re deciding if they like you. Or love you. Or hate you.
Or worse then all of those. They just don’t know.
They feel so indifferent that they just walk away. And they never come back.
Creating a successful brand is about making people feel things. It’s about creating an emotional connection with your customers and repeating that connection over time.
And here’s why this is so important.
When people feel something about your business, they talk about it.
No one tells you about the brand they feel lukewarm about.
They tell you about the brand they love.
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Want to make more people fall in love with your products? (And share them with all their friends?) Check out my class on Creative Live, Brand Your Creative Business.
This article has really inspired me. This is truly great advice, Megan. I have finally realized what will move me to do the things I love. I really love the idea of making people feel happiness.
Sincerely, Debi Jordan