How I’m marketing my jewelry business right now

And why it’s not Facebook or Instagram I just finished reading Sarah Wynn-Williams’ book Careless People, which, if you aren’t familiar, is basically a tell-all from a former Facebook employee, and let me tell you, everyone needs to read this book. It’s one thing to have a sense of the evils Facebook has perpetrated, but it’s …

There’s no such thing as low-skilled labor.

And why this conversation matters for makers! Last week, I recorded a video after getting pretty riled up by a New York Times piece that referred to clothing manufacturing as “low-skilled jobs.” Your can watch the video below: While in the moment I was focused on debunking the myth of low-skilled labor (not to mention …

Are craft shows and art fairs getting more competitive?

And what to do about it! I was at a craft show the other weekend, and when I wasn’t in my booth selling, I was chatting with my fellow exhibitors about their upcoming show schedules. And one phrase seemed to come up in almost every conversation: Wait listed. Almost every maker I spoke with found …

6 reasons why you think you can’t model your own products.

And why they’re all BS! When it comes to selling my jewelry online over the past 18 years, I’ve learned two very big lessons: 1. Wearable products sell better when customers can see them on a real person. And 2. There’s no more convenient model (and photographer) in your business than you! Yes, you can …