craft cannot compete on price

I just finished reading Seth Godin‘s new book, Linchpin*.  In Linchpin, Godin argues that the secret to succeeding in today’s economy is not to become a replaceable cog, but to be indispensable.  If you build a business based solely on providing the cheapest products, all you’ll find yourself doing is racing to the bottom.  And …

twitter: conversation vs. broadcast

I have two Twitter usernames: craftMBA, which hopefully most of you follow, and meganauman, my original Twitter name, which I’ve been on since 2008.  The two usernames represent two different approaches to Twitter. My original approach to Twitter was all about conversation and community. I worried less about using it as a way to market my business, and …

guest post: go local – tips for finding support in your community

Today I’m happy to share a guest post from Kate Gatski of The Steek Fork.  Like me, Kate and her husband Ben run their business, Gatski Metal, from a rural part of Pennsylvania.  Kate’s provided a great post for tapping into your local resources, which is important whether you live in the city, the country, …