twitter: conversation vs. broadcast

I have two Twitter usernames: craftMBA, which hopefully most of you follow, and meganauman, my original Twitter name, which I’ve been on since 2008.  The two usernames represent two different approaches to Twitter. My original approach to Twitter was all about conversation and community. I worried less about using it as a way to market my business, and …

guest post: go local – tips for finding support in your community

Today I’m happy to share a guest post from Kate Gatski of The Steek Fork.  Like me, Kate and her husband Ben run their business, Gatski Metal, from a rural part of Pennsylvania.  Kate’s provided a great post for tapping into your local resources, which is important whether you live in the city, the country, …

can you really work 80 hours a week, every week?

It’s frustrating to hear people talk about how sustainable craft is when you hear so many stories about makers who spend 10 hours a day making product, then come home from the studio and spend hours packaging orders, answering emails, and doing other administrative tasks. And they do this day in and day out. Is that really sustainable? …