I’m excited to announce that I will be teaching two upcoming workshops with the Pennsylvania Guild of Craftsmen! Business Basics for Artists, Makers & Designers will cover the skills you need to build your creative pursuits into a full-fledged business. Topics will include structuring your business, creating your brand identity, developing your business goals and strategy, …
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In the recent poll here on Crafting an MBA, the number one area people wanted more help in is marketing and PR. But less people noted that they needed help with sales. This makes me wonder, is the goal of marketing just to get someone to look at your work, or are you doing everything …
I can’t believe next week is March already! And with March comes the start of the Crafting an MBA book club. To kick things off, we’ll be starting with one of my all time favorite business books – Made to Stick by Chip Heath and Dan Heath. If you haven’t already picked up your copy, …
A weekly roundup of craft, design, and business related news and links: What if we paid each other? – Another fantastic post from Make + Meaning about sharing the crafting wealth. Draw Some Cash – 10 tips for creating a product line. (via Ponoko) Online Shop Order Ledger Template – A free Excel spreadsheet to …
Here is a scenario I hear frequently: a new or emerging designer is excited because a local store has offered them the “opportunity” to sell a few pieces on consignment. With rare exception, I have a very strong NO consignment policy. Before I get into the details of why I have that policy (and why …