I want to talk business cards for a minute. But not your business card (you do have a business card, right?). Other peoples’ business cards. I was fortunate enough to walk the Buyer’s Market with Tara Gentile, editor of Scoutie Girl. Throughout the day, I would watch as Tara would walk into a booth, introduce …
Another week, another convention center… This weekend, I headed to Philly to check out the Buyer’s Market of American Craft. It’s been 4 years since I last walked the show, so I thought it was time for a revisit. The Buyer’s Market has been an institution when it comes to wholesaling American craft – in …
A weekly roundup of craft, design, and business related news and links: Free is Not a Marketing Tool – An excellent discussion happening on Make & Meaning about giving away for free and expecting sales in return. And be sure to tune in to their live blogging event on Tuesday – Free Thinking: How the …
A few weeks ago, I asked if you had any trade show questions. Here are the ones I received, and my thoughts. If you’ve got anything to add, or any additional questions, feel free to leave ’em in the comments. My products are pretty small. Do you have any suggestions on filling up the booth …
Exhibiting at the New York Gift Fair is always an emotional roller coaster for me, and this show was no different. (Though I do think I held it together a little longer than usual in the pre-show planning phase.) Between show prep, the expense of doing the show, and the length of the show itself …