But it’s a process that’s essential for marketing and selling. One of my firm beliefs is that it’s so much easier to market and sell your work as an artist and maker if you truly love your work. I’m not talking about process here. I know many artists and makers love their process. They love …
Read more “Falling in love with your work is a continual process.”
A few weeks back, I made a video talking about why you should tell artists and makers that you can’t afford their work. (You can watch that video here.) Someone commented that on that video about an episode of the Art Juice podcast they had recently listened to with Seth Godin, and how many of …
Your art isn’t bad if it doesn’t sell out five minutes after you launch it. The other day, I clicked on the (admittedly click-baity) headline, “Ella Emhoff’s Knit Collection Immediately Sold Out.” If you don’t know who Ella Emhoff is, she’s the step-daughter of Vice President Kamala Harris, and a knitwear designer at Parsons School …
Read more “Four ways to move on from an unsuccessful launch.”
The friends and family discount. As artists and makers, this one can cause a real thorn in our side. What started as a way for big corporations to run a sale that doesn’t sound like a sale has now created an expectation that we, as small business owners, should discount our work for those closest …
Read more “How do you handle friends and family asking for discounts on your art (or craft)?”
When I held the Alignment Retreat last week inside Artists & Profit Makers, not surprisingly, we ended up talking a lot about price. I say not surprisingly because in all my years of working with artists and makers, I’ve found that when creatives are feeling burnt out in their businesses, it is often because they …