I’m going to be brutally honest in this post. If you are an artist or maker, and you are taking marketing classes with people who don’t know shit about photography or visual communication, you are wasting your money. That may sound harsh, but the reality is, as an artist or maker, the number one tool …
Someone pointed out to me recently that I talk about mugs a lot. It’s a fair assessment. I mention them in blog posts. I talk about them in IGTV videos. I take pictures of myself holding them. I used an image of one for my new class, Sell Without Shame. Apparently I have a thing …
A couple of years ago, I wrote a post about why I’ve had it up to here with problem solving marketing. You know what I’m talking about. The idea that you have to figure out what problem your art solves in order to market it. This idea has now become pretty standard advice in marketing …
Read more “Stop worrying about the problem your art solves.”
In Module 1 of my new class, Sell Without Shame, I address an issue I’ve been helping artists and makers deal with for years: the problem of pricing your work too low in order to make it “accessible.” This is one of those sneaky problems that artists and makers need to be on the look …
Read more ““But I want my work to be ‘accessible’.” A pricing problem that plagues many of us.”
For once, I’m going to tell you about a book I’m reading without telling you to buy it. Unless you want to experience a range of emotions from mildly annoyed to downright frustrated, that is. You see, I’ve spent the last day or so reading Michael Findlay’s book The Value of Art. On the surface, …
Read more “There’s more to the art world than fancy galleries and wealthy collectors.”