what traditional business planning misses about being an artist

I have a confession to make. I’ve never written a business plan in my life. In college, I was an Entrepreneurship minor, and in the final course of the program, you wrote a business plan. But in a major case of senioritis, I didn’t take that course, opting instead to take Wood and Mixed Media, …

Why your marketing needs to be based on what you’re selling. (And not the other way around.)

It’s amazing to me how many more ways there are to market a creative business than there were even just ten years ago. Blogging was just starting to gain traction and podcasting was still a fairly fringe activity. Instagram hadn’t even been invented yet. But now it seems that new platforms are sprouting up every …

What’s the difference between blogging for a course and blogging for art or handmade products?

In case it wasn’t clear by now, I love blogging. It’s been almost fourteen years since I launched my first blog, I now run multiple blogs, and yes, even in the age of Instagram, I still believe that blogging is a powerful tool for promoting your business online. (I’d even argue that blogging is more …

Why creating an online course might be the perfect solution if you “just can’t focus” in your creative business

As a creative business owner, one of the biggest challenges is focus. I hear it all the time: “I have so many creative passions, how do I choose just one?” “I like to do a lot of things.” “I have a hard time focusing.” If this sounds like you, you’re not alone. As a creative …

Stop letting your ego dictate your business decisions

Or, why there’s not one right way to make money as a creative business owner. Sometimes, I write blog posts because I need to hear them. This is one of those posts. If there’s one thing I’ve learned in my 13ish years running my business, it’s that the ways you think you’ll make money probably …