Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”
As someone who’s spent well over a decade teaching and coaching artists and makers on every aspect of wholesale, I’ve heard all the fears, concerns, and “reasons” why people feel like they can’t sell their art or products to stores. It’s possible you’ve had a few of these thoughts yourself. So today, I want to …
One of the core ideas behind my book Try It & See is that everything is an experiment. Not only is that the title of the first chapter, but “try it & see” has become shorthand for taking something from just a thought (as in, “I wonder if this is worth my time?”) to real …
This week, I got a question from someone who had just read Try It & See, and it was so key I realized it warranted a blog post of its own. Here’s what she asked: “One thing I’d like to know more about is the ‘launches and releases’ being the most important things you could …
On Friday night, Tyler Thrasher, an artist I follow on Instagram, posted some interesting thoughts in his Stories. Basically, he shared that he thought we weren’t far from a pretty significant collapse of social media. His reason is that now that Elon Musk has purchased Twitter and will begin implementing a monthly fee for blue …
Read more “How to safeguard your business from the collapse of social media”