Yesterday, I did a 66 mile bike ride. It’s the longest (and by far the most challenging) ride I’ve ever done. When I finished the ride, I really felt like I had pushed myself beyond my limits. For me, this is one of the most appealing parts of exercise in general, and cycling in particular. …
A weekly roundup of craft, design, and business related news and links. Home Show Previews – A cool idea to try in conjunction with your next craft show. 5 Savvy Tips for Selling Your Artwork – Good advice if you’re just starting out selling your work. Are You Touchy Feely? – Want to get closer …
Because it’s been a while since I’ve designed anything new, when I sat down to design my newest collection, I kind of went a little overboard. Lots of variations on the same theme – plenty of earrings and necklaces that take what I’ve been doing previously and expand on them. Now, I love everything that …
Read more “the paradox of choice and the powers of mind control”
We’ve all had that moment of excitement – maybe it’s late at night, or while you’re in the shower, or out for a run. That moment where the idea for a new product or design just pops into your head! You rush into the studio in order to make your new idea a reality. But …
Read more “5 questions to ask when expanding your product line”
So many times, when I ask people what they’re doing to market their business, I hear the same responses. “Facebook. Twitter. Relisting on Etsy.” Answers like these concern me, and not just because relisting on Etsy really isn’t marketing. (That would be like saying bringing inventory from the stockroom to the shop floor is marketing. …
Read more “your marketing strategy: customer engagement vs. traffic generation”