On Tara’s recommendation, I started listening to Simon Sinek’s Start with Why. The basic premise is that people don’t buy what you do, they buy WHY you do it. If you only focus on what you do or how you do it, you’ll have to resort to manipulations such as price or promotion to get …
In last week’s video inspiration post, I showcased videos that help your target audience understand why your products are for them. These kinds of videos are great for building trust and sales AFTER someone has already found you. But how do you use video to get more people to find you in the first place? …
Read more “video inspiration Monday: viral videos and commercials”
A weekly roundup of craft, design, and business related news and links. Small Business Tip Tuesday: Collaborate with Your Competitors – By banding together with your competitors you can actually build business for all of you. This is an example of one industry doing it. And on a related note, Why Passion And Generosity Matter …
For this installment of the Crafting an MBA video challenge, we’ll wrap up our guide to how to edit videos. Please check out Part 1 of this post for importing video into iMovie, video editing basics, video adjustments, and audio adjustments. Part 5: Adding Images & Titles In this video, we talk about how to …
Read more “video challenge: how to edit your videos, part 2”
A few months ago I started working with an amazing nutritionist. As a result, I’ve adopted an entirely new way of eating (I refuse to use the word diet) where I’ve given up processed foods and refined sugars. No cheese, no milk, no white flour, no white sugar. When people learn about my new eating …