guest post: boost the effectiveness of your website

A few weeks ago, Lisa Verdi of MindfulBIZ shared a guest post on putting your business plan into action on your website.  Today she’s back giving one lucky person a video critique of how to make his website more effective. (And you can benefit too!) Lisa Verdi of MindfulBIZ shows David Arnold how to boost the …

video challenge: how to set up your video studio

For today’s first installment of how-tos for the Crafting an MBA video challenge, I’ve got not one, but two, videos to share. If you missed the introduction last week, I’m challenging designers, makers, craftspeople, creative entrepreneurs (and myself) to create more video promoting their businesses.  Every week for the month of May, I’ll be sharing …

growth, ceilings, and scalability

Many of you probably harbor dreams of growing your business.  I say dreams because, for many, your business seems stuck at a certain level.  In order to grow your business beyond it’s current level, you have to first identify what is holding your business back from growth. I think a lot of crafts businesses tend …