I hear it at craft shows and trade shows all the time, “You’re so lucky you make X, because I make Y and so does everybody else.” Regardless of whether you’re a jeweler, potter, or photographer, you probably feel the same way – like you’re in a very crowded product category. {image via The Great …
The other day, I drove by a billboard with the words Trans-Radical Heart Catheterization in giant letters next to a picture of a doctor. There may have been a few other words on there, but I certainly didn’t catch them. Now I don’t know about you, but I have no idea what trans-radical heart catheterization means. …
A weekly roundup of craft, design, and business related news and links. 8 Hot Social Media Tips From Eight Industry Experts – 8 top social media experts each share one great tip for improving your SM marketing How to start building your brand on Twitter – This post is chock full of great Twitter advice. …
Registration is officially open for the next session of Marketing for Makers! I learned a lot the first time I taught the Marketing for Makers e-course in the fall of 2010. The biggest thing I learned is that fall is a terrible time to run a marketing e-course aimed at makers! If you’re like most …
Read more “registration is open for the next session of the Marketing for Makers e-course”
A weekly roundup of craft, design, and business related news and links. Artists: Seek Connected Opportunity in This Sea of Discovery – Don’t be an online snob. Those commenters and tweeps are connected to others and can help or hurt your business. How Paula Manning Lewis Has Sold More Than 30,000 Pieces of Art – …