Based on the responses to my last post, it’s pretty clear that many of you are feeling the same way I am, especially when it comes to Instagram. Someone even responded to my email with, “I totally agree, so now what do we do?” And since my last post was fairly short on advice, today …
Read more “There’s more to marketing than Instagram and Pinterest”
I’ll never forget my excitement at discovering the platforms of Pinterest and Instagram. I don’t remember which one I learned about first, but my feeling about each was the same. Finally, a platform for us! And by us, I mean visual people. Those of us trained or inclined to communicate first and foremost in images. …
Read more “Instagram, Pinterest, and the betrayal of images”
Last month, I taught a pricing workshop in Tennessee, and when I asked one of the participants what she used as her hourly rate (translation: what she’s paying herself) she responded with $10. Now in all my years of teaching pricing, I shouldn’t have been surprised by her answer. It’s so common to see artists …
Read more “Artists and makers, it’s time to stop exploiting our own labor.”
Over the past month or so, my time has been consumed by two seemingly unrelated projects: launching my pricing spreadsheets and promoting my class Market Your Selfie. And for a moment, and despite knowing better, I started feeling like I was doing something wrong. I was having thoughts like “maybe my teaching business would be …
If you’ve been around here for any length of time, you’ll know that if you make jewelry or wearable products, it’s essential that you’re sharing pics of your products on a real person. It helps your customers see scale and context, which helps you sell more product. And because YOU are the most convenient real …