One of the themes that comes up a lot with artists and makers who are trying to grow their businesses is that accelerated growth requires money. Whether it’s hiring a web designer, tackling a trade show, or simply buying materials for a new collection, everything has its cost. So how do you finance growth? …
Read more “pricing your art, craft, or handmade products for growth”
One of the amazing things about our community is the DIY spirit. An entire generation of makers are finding that they can jump online, sell their work, and promote their products. And it’s opened up a lot of doors. But that same DIY spirit may now be impeding the growth of your business. If you’re …
Sometimes I think that many of us who are trying to make a living as makers suffer from unrealistic growth expectations (myself included). We wonder why our business isn’t growing more quickly. Why we aren’t seeing more sales or more press. It seems that most of these unrealistic expectations center around speed and reach. We …
I’m trying something new here on CMBA this week. I’ve had so many ideas for posts on growth – specifically growing your business – that I thought it would be great to bundle them together and do a little theme week. So welcome to growth week! To add to the fun, I asked Tara over …
A weekly roundup of craft, design, and business related news and links: The Future of Marketing Starts with Publishing – I love this idea that every company is a media company. The 3 Ps of Pricing: Perception – There is no absolute correlation between price and value. 10 Essential Blogs for Creative Entrepreneurs – Some …