On Tuesday, I talked about the idea of making a product launch into an event. In the comments, Valerie asked how to really maximize a new product launch, and I thought it was such a great question, it deserved a whole new post! The success of a new product launch is really about the time …
This is a great question to ask any buyer or customer that walks into your booth. It only requires a yes or no answer from the buyer, but either response gives you a starting point for conversation. If they are familiar with your line, you can ask where they’ve seen it before. This can give …
Yesterday, designer Shanna Murray launched her new collection of decals, and the news quickly spread around the Internet. Links to the collection and positive praise bounced around Twitter. Big name blogs wrote glowing posts. In short, it was the kind of product launch that most designers dream about. It doesn’t hurt that Shanna is an …
One of my students recently posed this question to a well known production jeweler: “With galleries struggling and traditional craft shows in decline, wouldn’t it be better if we all just wore lots of jewelry as a way to promote ourselves?” While I’ll leave you to ponder the first part of that statement (I can …
A weekly roundup of craft, design, and business related news and links: DIY USP ASAP – A really great worksheet for developing your unique selling proposition. Dear BAKERY: Profit Sharing – Some suggestions for implementing an employee profit sharing program in your small business. 10 Steps to Wholesale Success – Tips to get your wholesale …