Why not every release needs to be full of hype! I’ve been in full on inspiration mode in the studio over the last couple of weeks getting ready for some retail shows. One of the things I love about returning to retail shows is that I can play around with lots of different designs, toss …
How to know if your email list is working and some helpful email list math! One of the reasons I see so many artists and makers struggle when it comes to email marketing is because they feel shame around the size of their email list. They get so focused on growing their lists that they …
For anyone who knows me, it should come as no surprise that I spend a lot of time thinking about the economics of art. As an artist and creative business coach, one of the questions that occupies my thoughts is “How do we get more people to spend more money on art?” (And I want …
Note: I’m continuing my series on email marketing. If you want to know why email marketing matters in 2025, go check out this post! If you’ve read my book, taken any of my classes, or listened to interviews I’ve done, you’ll know that while I love email marketing, I hate email newsletters. So much so …
Let’s face it. Social media is pretty much a shit show right now. Platforms are getting shut down and brought back. People are leaving in droves. And chances are, few of your followers are actually seeing your content. It’s a mess. But this mess has also led to some opportunities, one of which I’ve been …
Read more “Why email marketing matters for artists and makers in 2025.”