And what to do about it! I was at a craft show the other weekend, and when I wasn’t in my booth selling, I was chatting with my fellow exhibitors about their upcoming show schedules. And one phrase seemed to come up in almost every conversation: Wait listed. Almost every maker I spoke with found …
Read more “Are craft shows and art fairs getting more competitive?”
And why they’re all BS! When it comes to selling my jewelry online over the past 18 years, I’ve learned two very big lessons: 1. Wearable products sell better when customers can see them on a real person. And 2. There’s no more convenient model (and photographer) in your business than you! Yes, you can …
Read more “6 reasons why you think you can’t model your own products.”
Why not every release needs to be full of hype! I’ve been in full on inspiration mode in the studio over the last couple of weeks getting ready for some retail shows. One of the things I love about returning to retail shows is that I can play around with lots of different designs, toss …
How to know if your email list is working and some helpful email list math! One of the reasons I see so many artists and makers struggle when it comes to email marketing is because they feel shame around the size of their email list. They get so focused on growing their lists that they …
For anyone who knows me, it should come as no surprise that I spend a lot of time thinking about the economics of art. As an artist and creative business coach, one of the questions that occupies my thoughts is “How do we get more people to spend more money on art?” (And I want …