Yesterday, designer Shanna Murray launched her new collection of decals, and the news quickly spread around the Internet. Links to the collection and positive praise bounced around Twitter. Big name blogs wrote glowing posts. In short, it was the kind of product launch that most designers dream about. It doesn’t hurt that Shanna is an …
One of my students recently posed this question to a well known production jeweler: “With galleries struggling and traditional craft shows in decline, wouldn’t it be better if we all just wore lots of jewelry as a way to promote ourselves?” While I’ll leave you to ponder the first part of that statement (I can …
A weekly roundup of craft, design, and business related news and links: DIY USP ASAP – A really great worksheet for developing your unique selling proposition. Dear BAKERY: Profit Sharing – Some suggestions for implementing an employee profit sharing program in your small business. 10 Steps to Wholesale Success – Tips to get your wholesale …
Today I’m excited to share a guest post from Tara Gentile of Scoutie Girl. Tara gives her take on a recent Seth Godin post that’s been making the rounds in the handmade community. Seth Godin – demigod of the community marketing movement (I’m not sure that’s what it’s actually called‚ but that’s what I’d call …
With spring in full force, it’s really time to think about spring cleaning my office! And the number one priority needs to be going through boxes of product, inventorying them, and making sure they’re available for sale in the shop. (They certainly aren’t making me money just sitting in my office!) So I thought I’d …