Most of the conversation around Free centers on giving away information as a way to broaden your reach. The reason most people can afford to give information away for free is that there are no physical costs. The only thing you are giving up is your time. But someone brought up this question in the …
Wow, I can’t believe we’re already five days into April! Now is the time when many of you are busy preparing for the start of the outdoor craft show season, or perhaps finishing prep for a May trade show. (Or maybe, like me, you’re starting to think about your product line for one of the …
Read more “is it time to add new price points to your product line?”
A weekly roundup of craft, design, and business related news and links: 10 Acronyms You Need to Know – If you ever wondered what ROI and CPM stood for, but were too afraid to ask. On Responsibility, and Why You Can’t Quit – In case you were in need of a pep talk. 14 Ways …
I just finished reading Seth Godin‘s new book, Linchpin*. In Linchpin, Godin argues that the secret to succeeding in today’s economy is not to become a replaceable cog, but to be indispensable. If you build a business based solely on providing the cheapest products, all you’ll find yourself doing is racing to the bottom. And …
I have two Twitter usernames: craftMBA, which hopefully most of you follow, and meganauman, my original Twitter name, which I’ve been on since 2008. The two usernames represent two different approaches to Twitter. My original approach to Twitter was all about conversation and community. I worried less about using it as a way to market my business, and …