A few months ago, I was at a conference talking to a fellow metalsmith and she mentioned that she feels like she sees my work everywhere online. “You must have a great marketing team!” she said. When I told her I didn’t have a marketing team, and that it’s just me, she was shocked! But …
Read more “how I “make time” for marketing as an artist and maker”
When I was a teenager, I spent one summer working in the office of my dad’s machine shop a few afternoons a week. It was a horribly boring job that mostly entailed shredding pay stubs that were more than seven years old. But one memory does stick with me vividly: My dad walking into the …
Read more “the challenge of cash flow, or why does my business never seem to have any money?”
There’s no other way to describe it. Right now, my business is in the weeds. I left the American Craft Council Wholesale Show with a whole stack of orders, and a lot of them need to go out the door in the next week or two. But even though I’m slammed, yesterday I stopped work …
Read more “3 strategies for reducing stress in your business”
Every year, I pick one “growth accelerator” to focus on for my business to help bring in more traffic and grow my online sales. In 2014, it was Pinterest. In 2015, it was Instagram. And for 2016, I’m focusing on pitching the press. My goal is to make reaching out and pitching the press part …
Read more “5 ways getting press coverage can help grow your business”
I recently had an interesting discussion in a Facebook group I’m a part of. Someone in the group had pulled hourly average incomes for a range of professions, including crafters and artists, and began comparing them to other professions, such as doctors. This resulted in her posing an interesting question – if the average engineer …