When I decided to focus on Pinterest as a tool for promoting my business, I made a very conscious decision. I wanted to really focus on attracting customers for my jewelry and other products, rather than my peers. Because of all the teaching and speaking I do, it’s not surprising that many of my followers …
Read more “Four ways to attract your customers, not your peers, on Pinterest”
If you follow me on Instagram, you know I’m almost always constantly on the go. (In fact, as you read this, I’m probably on a bus to NYC for the day.) But there’s one place I’m not headed this year, and that’s Portland for the annual World Domination Summit. (Or WDS as it’s also known.) …
When it comes to my business, nothing has had a bigger impact than selling to stores. It’s where over 90% of my sales of jewelry and other products comes from. It’s what’s enabled me to hire someone to do production and truly grow my business. If it wasn’t for wholesale, I wouldn’t have a business. …
Read more “three myths about wholesale that are holding your business back”
Today’s guest post comes from SEO expert, Liz Lockard. I must admit that, in the past, I’ve haven’t cared much (ok, at all) about SEO. But thanks to Liz, I now realize that SEO isn’t about gaming the system, but rather getting inside the minds of your customers. (Something I LOVE doing!) Liz’s strategy is …
Read more “guest post: how to improve the SEO for your online store in less than 5 minutes”
(Instead of dabbling in all of them.) With all the major (and minor) social media platforms that now exist, figuring out where to focus can be a real challenge. Every day, you get bombarded with information about why every social media platform is crucial to success. Well today, I’m going to simplify your life. Just …
Read more “why you should focus on winning one social media platform”