The other day, Bonnie Glendinning interviewed me for her upcoming event, The Thriving Artist Summit. In our conversation, I mentioned to Bonnie that I viewed myself as someone who is building a lifestyle brand. The idea that I view myself not just as a lifestyle brand, but as a brand at all, was really fascinating …
Whenever I give a pricing talk, someone always balks about raising their prices. “I want my work to be affordable or accessible,” they say. Having universally low prices does not make your work affordable. In fact, it can actually have the opposite effect. It’s the quickest route to burn out, and your products aren’t accessible …
Read more “The three types of products you should have in your line”
Last year, I had a major shift in the way I think about profit. Instead of being an afterthought, I placed profit at the forefront of my pricing strategy. Profit is not something to add on at the end. It’s something to plan for in the beginning. Using this as my starting point, I completely …
Read more “Pricing for Profit is completely new and on sale today only!”
At NY Now this summer, my booth causes a bit of a stir amongst some of my friends and fellow exhibitors. I exhibit in Accent on Design, a section of the show where your booth package includes hard walls. It’s incredibly convenient, because it means I don’t have to drag my hard walls all the …
Last night, my husband and I went out to dinner, and I’m pretty sure I talked his ear off for an hour straight. This isn’t an uncommon occurrence, especially on a day like yesterday, where I had very little interaction with other human beings. (I’m pretty sure the longest conversation I had was with my …