It doesn’t take a rocket scientist to realize that digital products are HOT right now. And as a maker or product creator, digital products can have a fantastic impact on the bottom line. (Hello, higher profit margin!) They can also establish you as an expert, help build raving fans, and energize your own studio practice. …
Read more “5 reasons to launch an e-course before you launch an e-book”
If I were to identify one key factor in developing a successful creative business, it would probably be developing multiple revenue streams. Having multiple revenue streams can help even out the unexpected ups and downs (and cash flow) of a creative business, provide a better safety net than a day job, and help take advantage …
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Yesterday, this email landed in my inbox: When it comes to wholesale, who pays the shipping costs? You or the buyer? The short answer is simple, the buyer. But the reality is much more nuanced. Which leads me to a misconception worth addressing. One that I’ve been perpetuating myself for the last several years. When …
The other day at the grocery store, I hesitated when spending almost a dollar on a packet of my favorite French vanilla cocoa mix. But while I was there, I couldn’t help thinking that at Starbucks, I don’t bat an eye at spending over $5 for my soy vanilla spice latte. In the grocery store, …
It’s a week until New York Gift, and I should be down in the studio, blasting out work. But I’m not. My motivation has slowed to a crawl. And the reality is, I can’t really do much about it. I’m not a winter person, and so when I’m cold, my brain and body shut down. …