When I teach Alignment – the process of designing a business that makes you happy and makes you money – one of the core things we talk about is Zone of Genius vs. Zone of Frustration. Zone of Genius are the things in your business that you’re great at and that light you up. When …
Read more “4 ways to deal with Zone of Frustration tasks in your business”
I want to talk about the recent Supreme Court copyright case involving the photographer Lynn Goldsmith. You might have heard of it, especially if you run in more artistic circles, but you probably read all about it from the perspective of the work of its more famous plaintiff, Andy Warhol. In an opinion piece in …
One of my favorite things about selling to stores is that you can be proactive and reach out to them on your own. You don’t have to wait for stores to find you! And I especially love sending postcards. It gives stores an immediate visual impression of your work, and you don’t have to worry …
Read more “How to avoid overwhelm when building your store outreach list”
And why they’re all bullshit. I know I shouldn’t play favorites with my classes, but if you were to ask me honestly, I would have to say Market Your Selfie. It’s not just because it’s something I use so much in my own business. (Though I do.) It’s really because I’m consistently blown away by …
Read more “7 reasons why you think you’re not ready for Market Your Selfie”
One of the most common questions I get around Try It & See in general and the Try It & See Planner, in particular, is “what counts as shipping?” If we’re supposed to be shipping every day, what do those actions look like? So today, I thought I’d share a list of the key actions …