If you’ve been following me on Instagram over the past few months, you might have noticed some changes. (Or, you might not have, because freaking algorithms.) I am still technically making jewelry, but a lot of my time and energy right now is going into publishing books and related products specifically aimed at artists and …
Read more “Two books that influenced my business strategy this year.”
When I teach Alignment, one of the things we focus on is identifying things that are in our Zone of Genius versus things that are in our Zone of Frustration. (Otherwise known as the Zone of “F this!”) The idea is that you want to structure your business so that you maximize your time in …
Read more “How “Try It & See” got me out of my Zone of Frustration”
Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”
As someone who’s spent well over a decade teaching and coaching artists and makers on every aspect of wholesale, I’ve heard all the fears, concerns, and “reasons” why people feel like they can’t sell their art or products to stores. It’s possible you’ve had a few of these thoughts yourself. So today, I want to …
One of the core ideas behind my book Try It & See is that everything is an experiment. Not only is that the title of the first chapter, but “try it & see” has become shorthand for taking something from just a thought (as in, “I wonder if this is worth my time?”) to real …