And why they’re all bullshit. I know I shouldn’t play favorites with my classes, but if you were to ask me honestly, I would have to say Market Your Selfie. It’s not just because it’s something I use so much in my own business. (Though I do.) It’s really because I’m consistently blown away by …
Read more “7 reasons why you think you’re not ready for Market Your Selfie”
One of the most common questions I get around Try It & See in general and the Try It & See Planner, in particular, is “what counts as shipping?” If we’re supposed to be shipping every day, what do those actions look like? So today, I thought I’d share a list of the key actions …
If you’ve been following me on Instagram over the past few months, you might have noticed some changes. (Or, you might not have, because freaking algorithms.) I am still technically making jewelry, but a lot of my time and energy right now is going into publishing books and related products specifically aimed at artists and …
Read more “Two books that influenced my business strategy this year.”
When I teach Alignment, one of the things we focus on is identifying things that are in our Zone of Genius versus things that are in our Zone of Frustration. (Otherwise known as the Zone of “F this!”) The idea is that you want to structure your business so that you maximize your time in …
Read more “How “Try It & See” got me out of my Zone of Frustration”
Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”