Since we’re talking about profit on CMBA this week, I want to make sure we’re all on the same page when it comes to understanding what profit actually is. First off, sales are not the same thing as profit. When you look at the amount of revenue your business has taken in, this is your …
Just a quick note to let you know that I’ve scheduled new online workshops for the end of June. If you missed them in the first go-round, hopefully these will fit your schedule. Need info on the basics of setting up your business, keeping track of finances, and creating a business plan? Business 101 will …
A while back, I ran a survey for CMBA readers about which business topics they were most interested in learning about, and marketing was at the top. That’s not really surprising. It’s easy to view marketing as the magic bullet to running a successful business. But I don’t think lack of marketing prowess is what’s keeping most craft businesses …
A weekly roundup of craft, design, and business related news and links: Copycats & lessons we can learn – Really thought provoking video of Johanna Blakely’s TED talk about intellectual property and the fashion industry. Particularly interesting to me was the graph near the end comparing gross sales of low IP industries with high IP …
I was reading Seth Godin this morning and he made the following statement: “We’ve been culturally brainwashed to believe that the factory approach (average products for average people, compliance, focus on speed and cost) is the one and only way. It’s not.” And that phrase, average products for average people, stopped me in my tracks. …