Yesterday, Chris Brogan posted about the importance of developing your marketing mind. As an example, he highlighted Field Notes. According to Brogan, there are a lot of things Field Notes is doing right to entice us to buy their product. One thing he didn’t mention was video. But as I was browsing their site, I …
Read more “video – an underutilized marketing tool for makers”
Well, I’ve officially given up the battle with Quickbooks. Partly because it makes my head spin, and partly because I’ve found something better. A few wonderful readers had suggested outright.com, and after giving it a go, I have to say I’m in love. If you’re running a small business, particularly one that relies heavily on …
I had such a great time presenting business workshops the other weekend through the PA Guild of Craftsmen that it got me thinking – wouldn’t it be great if I could make those workshops available to more people in more places? Well, through the magic of the Internet, it is possible! I’ve hooked up with …
May is just around the corner and that means the next installment of the CMBA book club. This time we’ll be tackling Business and the Buddha* by Lloyd Field. I think many CMBA readers started their creative businesses to focus on more than just profits. If that’s the case, Business and the Buddha is a …
A weekly roundup of craft, design, and business related news and links: The Importance of Modeling for Business Success – To understand how your business will grow, you need to understand what kind of business you’re in. How to Write Smart, Actionable Goals – Inspired by growth week, Sarah shares her tips for goal setting. …