branding – Page 4 – Artists & Profit Makers

Hi there! I’m designer, metalsmith, and educator Megan Auman and I teach artists and makers how to profit from their creativity. I firmly believe that art, craft, and design make the world a better place, which is why I hate to see artists and makers undervaluing their work.

Whether that’s underpricing, burning out, or not marketing or selling to their full potential because they “don’t want to bother people,” I want to see artists and makers ditch the guilt and fear and start making real money from their work.

Here at Artists & Profit Makers, I share business advice I’ve learned running my eponymous jewelry line over the past seventeen years – everything from pricing to wholesale to product photography to yes, sales and marketing.

But more than that, I help artists and makers bring their businesses into Alignment so you can build a business that makes you money AND makes you happy!

there is no single path to success (or, why your story is valid no matter what)

by Megan Aumanbranding, marketing + PR July 1320 Comments

Sometimes I think the worst career move I could have possibly made on the route to becoming a jewelry designer was to go to college to study jewelry. Not because I didn’t learn a lot (because I did) but because I often feel like becoming a jeweler after studying to become a jeweler doesn’t make …

skill, price, and Etsy as business incubator

by Megan Aumanbranding, e-commerce, price June 2465 Comments

I recently read this post on Button Maker’s Ball where she suggested that the low pricing on Etsy was a result of people getting their 10,000 hours in public. 10,000 hours is a reference to an idea in Malcolm Gladwell’s book Outliers, that to become great at something requires 10,000 hours. At around 20 hours …