Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in …
Read more “Why selling IRL should be an essential part of your marketing strategy.”
One of the core ideas behind my book Try It & See is that everything is an experiment. Not only is that the title of the first chapter, but “try it & see” has become shorthand for taking something from just a thought (as in, “I wonder if this is worth my time?”) to real …
On Friday night, Tyler Thrasher, an artist I follow on Instagram, posted some interesting thoughts in his Stories. Basically, he shared that he thought we weren’t far from a pretty significant collapse of social media. His reason is that now that Elon Musk has purchased Twitter and will begin implementing a monthly fee for blue …
Read more “How to safeguard your business from the collapse of social media”
A few months ago, I sat down inside Artists and Profit Makers and charted the growth of my online jewelry sales from 2011 (the first year I had a website outside of Etsy) to today. The goal of sharing this with my members was to show that growing your online business doesn’t happen overnight. That …
Read more “Three reasons your online sales aren’t growing as fast as you’d like them to be.”
Clearly celebrating the 10 year anniversary of Designing an MBA has me feeling a little nostalgic. But it also has me curious to see what’s resonated with readers over the years. So today, I thought I’d share the ten most popular posts on DMBA, based purely on number of views. (I’m also going to share …
Read more “The 10 Most Popular Posts on Designing an MBA from the Last 10 Years”