Note: I’m continuing my series on email marketing. If you want to know why email marketing matters in 2025, go check out this post! If you’ve read my book, taken any of my classes, or listened to interviews I’ve done, you’ll know that while I love email marketing, I hate email newsletters. So much so …
On Friday night, Tyler Thrasher, an artist I follow on Instagram, posted some interesting thoughts in his Stories. Basically, he shared that he thought we weren’t far from a pretty significant collapse of social media. His reason is that now that Elon Musk has purchased Twitter and will begin implementing a monthly fee for blue …
Read more “How to safeguard your business from the collapse of social media”
This morning I woke up to another announcement by another show promoter deciding to cancel all their retail shows for 2020. This is not the first announcement I’ve seen like this in the last week, and I doubt it will be the last. As we head into the second half of 2020, we’re looking at …
Read more “No retail shows in 2020? It’s time to start planning for that reality now.”
Most artists and makers I know would love to sell more online. After all, it’s kind of the sweet spot of selling your work – you don’t have to stand outside in a tent in the rain or blazing sun hawking your wares and you get to keep your full retail price. Yet selling your …
Read more “How blogging can help you sell more of your art or craft online”
As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still cohesive, product lines. Yet many designers and makers hesitate to add more products to their line for fear of overwhelming their customers. The thought …
Read more “Five ways to help buyers navigate a large collection.”