And why they’re all BS! When it comes to selling my jewelry online over the past 18 years, I’ve learned two very big lessons: 1. Wearable products sell better when customers can see them on a real person. And 2. There’s no more convenient model (and photographer) in your business than you! Yes, you can …
Read more “6 reasons why you think you can’t model your own products.”
How to know if your email list is working and some helpful email list math! One of the reasons I see so many artists and makers struggle when it comes to email marketing is because they feel shame around the size of their email list. They get so focused on growing their lists that they …
Note: I’m continuing my series on email marketing. If you want to know why email marketing matters in 2025, go check out this post! If you’ve read my book, taken any of my classes, or listened to interviews I’ve done, you’ll know that while I love email marketing, I hate email newsletters. So much so …
On Friday night, Tyler Thrasher, an artist I follow on Instagram, posted some interesting thoughts in his Stories. Basically, he shared that he thought we weren’t far from a pretty significant collapse of social media. His reason is that now that Elon Musk has purchased Twitter and will begin implementing a monthly fee for blue …
Read more “How to safeguard your business from the collapse of social media”
This morning I woke up to another announcement by another show promoter deciding to cancel all their retail shows for 2020. This is not the first announcement I’ve seen like this in the last week, and I doubt it will be the last. As we head into the second half of 2020, we’re looking at …
Read more “No retail shows in 2020? It’s time to start planning for that reality now.”