Most artists and makers I know would love to sell more online. After all, it’s kind of the sweet spot of selling your work – you don’t have to stand outside in a tent in the rain or blazing sun hawking your wares and you get to keep your full retail price. Yet selling your …
Read more “How blogging can help you sell more of your art or craft online”
As I mentioned in my last post, one of the things that sets successful, established designers apart from struggling, emerging designers is that established designers tend to have larger, though still cohesive, product lines. Yet many designers and makers hesitate to add more products to their line for fear of overwhelming their customers. The thought …
Read more “Five ways to help buyers navigate a large collection.”
Every year, I like to set a focus for my business. Something that keeps me, well, focused, and gives me a goal to work towards. For 2014, that goal is growing my online retail business. I’ve always had some level of online sales, but that level has been small compared to the main component of …
A few weeks ago, Lisa Verdi of MindfulBIZ shared a guest post on putting your business plan into action on your website. Today she’s back giving one lucky person a video critique of how to make his website more effective. (And you can benefit too!) Lisa Verdi of MindfulBIZ shows David Arnold how to boost the …
Read more “guest post: boost the effectiveness of your website”
I’m about to hop a plane Wisconsin to be a visiting artist at the University of Wisconsin Oshkosh, but luckily I’ve got a great guest post from Meredith of Smaller Box to share while I’m gone. Meredith is talking about 5 mistakes rookie marketers (and sometimes even more seasoned marketers) often make. She’s also got …