guest post: 5 common rookie marketer mistakes

I’m about to hop a plane Wisconsin to be a visiting artist at the University of Wisconsin Oshkosh, but luckily I’ve got a great guest post  from Meredith of Smaller Box to share while I’m gone.  Meredith is talking about 5 mistakes rookie marketers (and sometimes even more seasoned marketers) often make.  She’s also got …

Guest Post: Perfection, Execution, and the Biggest Mountain on the Landscape of Creativity

Today I’m thrilled to share a guest post from Tara Gentile on a topic that seems to be coming up a lot lately – moving beyond perfectionism. When it comes to making a profit, perfection generally doesn’t get you more dollars in your bank account. Quality counts but perfection is overrated. What counts is execution. …

guest post: Four Things You Should do Before Turning Your Passion into Your Full Time Job

While I wrap things up at the New York Gift Fair today, I’m excited to share this guest post from Regina Morrison of Acute Designs. A little over a year ago, I was stuck in a mind numbing job and needed a creative outlet so I started a small handmade accessories business.  I initially thought …

guest post: 3 important things you must know about your online shop

Today I’m happy to share a guest post from Meredith of Smaller Box.  Meredith has a new ebook out that’s all about harnessing the power of Google Analytics.  And today, she’s sharing 3 things you must know about your online shop, and why they’re important.  Thanks, Meredith! Conversion Source The most important thing you can …