strategic spending to boost your profits (or, you gotta spend money to make money)

Seth Godin talked about it.  (Someone must have told him it was Profit Week.)  Meredith mentioned it in the comments yesterday.  You hear people say it all the time: You gotta spend money to make money. And while this is true, it’s actually much more complicated than that.  It’s not just about spending money.  It’s …

outsourcing to help grow your business

One of the amazing things about our community is the DIY spirit.  An entire generation of makers are finding that they can jump online, sell their work, and promote their products.  And it’s opened up a lot of doors. But that same DIY spirit may now be impeding the growth of your business. If you’re …