Note: I’m continuing my series on email marketing. If you want to know why email marketing matters in 2025, go check out this post! If you’ve read my book, taken any of my classes, or listened to interviews I’ve done, you’ll know that while I love email marketing, I hate email newsletters. So much so …
Let’s face it. Social media is pretty much a shit show right now. Platforms are getting shut down and brought back. People are leaving in droves. And chances are, few of your followers are actually seeing your content. It’s a mess. But this mess has also led to some opportunities, one of which I’ve been …
Read more “Why email marketing matters for artists and makers in 2025.”
You’re not alone! At the risk of sounding like a Valley Girl turned Luddite, I’m totally over the Internet these days. Ok, that’s not really an accurate statement. I’m over most of the Internet. I still love hanging out in the Artists & Profit Makers forums and I’ve been listening to more podcasts lately. (If you know …
I’m really leaning into the whole January situation, and I spent my weekend alternating between reading and baking. First, I finished off Rachel Slade’s Making It in America (there’s a review on my blog) and then started on Kyle Chayka’s Filterworld, which is about how algorithms have flattened culture. You know I love to dunk on algorithmic feeds like …
If I had a dollar for every time an artist or maker told me that they rarely email their list because they “don’t want to bother people,” well, I’d have a lot of dollars. But today, I want to flip this idea on its head. Because it turns out, when you don’t email your list, …