What do do when morals and creativity clash. A few weeks ago, when I asked “Can you tell me the value your products provide?” I got the following email from a reader: “I am into a minimalist phase in my life and strongly believe there is a big consumerism problem in this world. My life …
Read more “the world doesn’t need MORE stuff, it needs YOUR art”
A colleague recently mentioned to me that she polled some business students and the number one thing they wanted to learn was networking. I was a little surprised by this! Who needs to learn to network? I grew up with a business owner father who was capable of talking to anyone, anywhere. He’d always come …
Is worrying about SEO getting in the way of engaging with your customers? In today’s video, I give you permission to stop worrying about SEO. SEO stands for Search Engine Optimization, and it simply means making changes and creating content for your site to rank higher in Google. And while certain types of businesses can …
I’ve been hearing (and talking) a lot about Pinterest. This new hot social media platform is proving to be a great traffic generator for visually-based businesses. (Like ours.) But I’ve also been hearing plenty of questions about Pinterest’s guidelines against self-promotion and if there’s still a way to use it to promote your work. Which …
We often make the mistake of thinking that the only reason someone isn’t buying our product is because of price. But the truth is, customers have many objections (reasons they don’t buy) and very few of them are related to price. Watch the video for ways to discover your customers’ objections. Then keep reading to …