Do you consume lots of business learning but don’t always take action? In today’s video, I discuss why reading a book, taking an e-course, watching a video, or any other type business learning isn’t useful unless you take ACTION. In the video, I mention a previous post, Image is Everything, where I talk about the …
Wouldn’t it be great if there was one tool that let you market to (I mean, share with) your potential customers, anytime of the day or night? Well, there is. In this video, I talk about the one piece of technology that you should invest in for your business. And more importantly, I talk about …
I truly believe that use is one of the best forms of marketing. But this last week, I discovered a way to take the use-marketing strategy and turn the volume way up. As humans, we are groomed to spot trends. You may or may not notice a necklace one person is wearing, or one mug …
Struggling to update your blog on a regular basis? In this video, I share five reasons to consider creating a video blog instead. (I also share two suggestions for making your videos appeal to your audience.) One of the things I mentioned is that video blogging doesn’t have to take any more time. I’ve worked …
In the post on Missoni mania, Kate asked an interesting question. What language did Target use to generate buzz and promote the Missoni launch? Could I share examples? Target’s primary way of spreading the word was a well placed TV commercial. They didn’t run it often. Just enough during key TV shows to get people …