A few weeks ago, the Missoni for Target line launched to great fanfare. In fact, fanfare is an understatement. Shoppers clamoring to buy the products on launch day crashed Target’s website! In this video, I look at four lessons that craft business owners can take from the Missoni launch. The four lessons I took from …
On Wednesday I was at Strand in New York City. As I was paying, I heard another customer ask about giving his email to receive a free tote bag. Sure enough, a sign hanging behind the registers announced just that. Now, I’m a sucker for a good free tote bag. And all I had to …
Posting may be kind of light here over the next few weeks as I’ve got a lot going on with my jewelry business. (I can’t believe NY Gift is less than three weeks away!) But I thought I’d share with you some of the things I’m working on this week, to give you a little …
Read more “what I'm working on this week: pre-show mailings and holiday gift guides”
Even though we’re in the midst of a serious heat wave (at least in my part of the US) now is the time to start thinking about your holiday marketing strategy. It’s time to think about pitching the press, getting your website ready for traffic, and getting your work into stores before the busy shopping …
Recently I posed this question to one of my mailing lists: What’s keeping you from pitching the press? So many makers know they should be pitching the press, but something is holding them back. While many people site lack of knowledge* as a primary reason, another one that I hear frequently is the fear of …