So many times, when I ask people what they’re doing to market their business, I hear the same responses. “Facebook. Twitter. Relisting on Etsy.” Answers like these concern me, and not just because relisting on Etsy really isn’t marketing. (That would be like saying bringing inventory from the stockroom to the shop floor is marketing. …
Read more “your marketing strategy: customer engagement vs. traffic generation”
I’ve been working on some new jewelry that I’ll be launching later this summer, and that has me thinking about what to call my pieces. There’s one school of thought that says you should give your pieces names (at least for your online store) based on phrases people might search for if they were looking …
A lot of you have been thinking about what your WHY is lately, and that’s great. Starting with WHY can help differentiate your company and create loyal fans. But I think some of you are still missing the boat when it comes to determining your WHY. Your WHY isn’t about your products. It’s not about …
Read more “your WHY is not about your products (and it’s not about you)”
This week I’m putting the finishing touches on my guide to pricing your products. (Follow me on Twitter if you want to be the first to know when the guide launches.) The first part of the guide focuses on helping you calculate whether or not you’re pricing your products for profit. But the second part …
What do you do if you want to wholesale your products but they are limited edition or one-of-a-kind because you use a material that you can’t source consistently? This is a question I’ve been hearing a lot lately. Whether it’s vintage books or salvaged fabrics, if you don’t have a consistent source for your materials, …
Read more “turn your liability into an asset (or, how to wholesale limited edition products)”