You’ve got a great logo. Maybe you designed it yourself. Maybe a friend designed it for you. Maybe you even hired a graphic designer to create one for you. Regardless of how your logo came into being, here’s the cold, hard truth: No one cares about your logo. Ok, maybe that was a little harsh. …
Today’s guest post is from Lisa Verdi of MindfulBIZ. Lisa is sharing some strategies for tweaking your website to line up with the goals of your business. Be sure to read to the end of the post for a chance to win a website critique from Lisa! Some designers and makers get caught up in …
Read more “guest post: How To Put Your Business Plan into Action on Your Website”
I’m about to hop a plane Wisconsin to be a visiting artist at the University of Wisconsin Oshkosh, but luckily I’ve got a great guest post from Meredith of Smaller Box to share while I’m gone. Meredith is talking about 5 mistakes rookie marketers (and sometimes even more seasoned marketers) often make. She’s also got …
I hear it at craft shows and trade shows all the time, “You’re so lucky you make X, because I make Y and so does everybody else.” Regardless of whether you’re a jeweler, potter, or photographer, you probably feel the same way – like you’re in a very crowded product category. {image via The Great …
The other day, I drove by a billboard with the words Trans-Radical Heart Catheterization in giant letters next to a picture of a doctor. There may have been a few other words on there, but I certainly didn’t catch them. Now I don’t know about you, but I have no idea what trans-radical heart catheterization means. …