What do you do if you want to wholesale your products but they are limited edition or one-of-a-kind because you use a material that you can’t source consistently? This is a question I’ve been hearing a lot lately. Whether it’s vintage books or salvaged fabrics, if you don’t have a consistent source for your materials, …
Read more “turn your liability into an asset (or, how to wholesale limited edition products)”
I’ve got a few more videos today to help inspire you to take part in the Crafting an MBA video challenge, but before I share them I want to talk about something very important: Have you thought about the target audience for your videos? Making videos can be an effective way of marketing your business, …
Read more “video inspiration Monday: who is your target audience?”
Many of you probably harbor dreams of growing your business. I say dreams because, for many, your business seems stuck at a certain level. In order to grow your business beyond it’s current level, you have to first identify what is holding your business back from growth. I think a lot of crafts businesses tend …
As part of the Crafting an MBA video challenge, I thought I’d highlight some videos I love from designers, makers, and craftspeople who are promoting their businesses. I’m a huge fan of Po Campo. I mean, what’s not to love about beautiful, durable bags that can also clip to your bike? But I also …
Today I’m excited to launch a new project: the Crafting an MBA video challenge! I’m on a mission to produce more videos to promote my business, and I want you to do the same. Why is video such a great tool for promoting your business? Watch the video below to find out why video matters, …