A very wise woman and financial guru recently mentioned to me that in order for your business to succeed, you should be investing at least 30% of your revenue into marketing your business. Now I think for many people in the early stages of their crafts business, spending that much money on marketing can seem …
I recently received this email from CMBA reader Alicia, and because I’m sure it’s something many of you struggle with, I wanted to share it with you: “I have set up my 4 mailing lists as suggested, but the question is, what to put in my newsletters? I already use my blog for introducing new …
Over at the Ponoko blog, Chris Anderson, editor-in-chief of Wired magazine, has been sharing his 10 rules for maker businesses. I’ve been a big fan of Chris’s writing since I first read The Long Tail, and I couldn’t agree more with his tips. Especially, Rule #9 – marketing is your job. As the owner of …
On Monday, Naomi Dunford of IttyBiz announced that it was time to start Act Two of her business. According to Naomi, Act Two will be about “less selling and more giving.” In the first act of Naomi’s business (to continue using her metaphor) she made a lot of money. And now, she get’s to give …
It’s officially November, and that can only mean one thing – the start of the busy holiday retail season. For most makers I know, this is the time of year to make some serious money. Online sales pick up and craft shows are packed with enthusiastic shoppers. But if you aren’t ready for the influx …