this is handmade – does this kind of marketing really help us?

Last week, a new website spread across the crafts community.  this is handmade features 5 minute videos of crafters engaged in some very tedious activities. In addition to the videos, the site features the following text: “IF YOU CAN’T SIT THROUGH 5 MINUTES OF MIND-NUMBINGLY BORING ASS HANDWORK, THEN YOU DON’T GET TO WHINE ABOUT …