It’s American Craft Week – a week dedicated to celebrating the “the countless ways handmade objects enrich our daily lives and contribute to our national aesthetic and economy.” No matter what part of the world you’re in, it’s a wonderful opportunity to get out there and talk about what makes craft so great. But we …
I spent the last few days playing hooky to hang out with Laura Crawford and Russ Roca of The Path Less Pedaled. A little over a year ago, they sold almost all of their belongings in order to tour the US (and eventually the world) by bicycle. In addition to running Path Less Pedaled, they …
A guest post by Tara Gentile of Scoutie Girl. You’ve got a crafty business. You’ve got a blog because you’ve been told you should. But truth be told, for all the time spent blogging – or time you’ve thought about blogging – you’re not seeing much in the way of results. This is when I …
Last week, a new website spread across the crafts community. this is handmade features 5 minute videos of crafters engaged in some very tedious activities. In addition to the videos, the site features the following text: “IF YOU CAN’T SIT THROUGH 5 MINUTES OF MIND-NUMBINGLY BORING ASS HANDWORK, THEN YOU DON’T GET TO WHINE ABOUT …
Read more “this is handmade – does this kind of marketing really help us?”
Just a quick post today to remind you that the Marketing for Makers (and designers, crafters, and artists too) e-course starts on Monday! Which means registration closes on Sunday! There are only a few spots left, so if you want to learn how to market the heck out of your crafty business (just in time …