I’m excited to share a guest post from Meredith Keller of Smaller Box. Meredith recently released her first ebook, all about how to successfully run a contest to promote your brand. Today she shares some of the most common reasons why contests fail. Contests are a great way to grow your brand. They can be …
Do you allow the market to drive your creativity? Tara & I are very interested in exploring the idea that you don’t have to create in a vacuum nor do you have to cop to the demands of the marketplace. There’s a place right in the middle where we can be true to our creative …
I thought I’d take a short break from talking about crafting an economic recovery to give you another sneak peek into my gift fair prep. (Not to mention the fact that I’m swamped with prep work, so it’s kinda where my brain is at.) In this video, I talk about setting up (and …
Read more “trade show prep – is pre-show marketing really worth it?”
I’ve been kicking around some ideas about what to do with the content from the Marketing Kick Start workshop. There’s so much information that I’ve decided to launch my very first e-course this fall, Marketing for Makers (and Designers, Crafters, and Artists too)! I chose marketing as the first of the workshops to roll into …
Read more “what marketing can (and can't) do for your business”
Sometimes I think the worst career move I could have possibly made on the route to becoming a jewelry designer was to go to college to study jewelry. Not because I didn’t learn a lot (because I did) but because I often feel like becoming a jeweler after studying to become a jeweler doesn’t make …
Read more “there is no single path to success (or, why your story is valid no matter what)”